Kiddies Apparel Driving Sales with Advertising Campaigns Using Regression Analysis and Statistical Modelling

• Nigeria
• Predictive modelling Regression analysis, Sensitivity analysis

Case Study Summary

The case study examines the challenges faced by Kiddies Apparel, a garment manufacturing company, during the COVID-19 pandemic and its strategic approach to boosting sales through advertising campaigns. Founder Adenike pivoted production to face masks and launched Cutino as a separate entity. The company prioritised its e-commerce platform and utilised digital marketing channels such as Facebook Ads, Google Ads, and Instagram Ads to reach customers effectively. Adenike and Samuel analysed each platforms merits and drawbacks, focusing on factors like reach, targeting capabilities, cost-effectiveness, and engagement levels. Samuel employed regression analysis and statistical modelling techniques to establish correlations between advertising spend and sales revenue, guiding decisions on optimal allocation across different online platforms for maximum impact.

Login to access