Frabho The Cassavapreneur

• Africa
• Agribusiness Cassava HQCF high quality cassava flour Value chain Demand-supply

Case Study Summary

The case study follows Fumnanya Tokunbo as she explores opportunities in Tanzanias cassava value chain, particularly focusing on investing in High-Quality Cassava Flour HQCF processing. Fumnanya identifies potential demand for HQCF both locally and internationally but encounters limited supply. She meets Julius Wambura, CEO of Frabho Enterprises, who shares her passion for improving local farmers livelihoods and sees a business opportunity in meeting the HQCF demand. Throughout her exploration, Fumnanya learns about challenges faced by farmers, including pests, storage limitations, and processing knowledge gaps. She also investigates market prospects for HQCF, such as its use as a wheat flour substitute in bakeries and its export potential. Fumnanya reflects on her potential role in advancing the cassava value chain and contributing to its growth.

Login to access