What Will Save MultiChoice from Going Down
Case Study Summary
The case examines Multichoice Groups MCG response to challenges amid a changing market landscape, where a USD 180 million loss for the period ending March 31, 2023, signaled a shift in Africas broadcasting dynamics. Analysts noted MCGs declining dominance to emerging video streaming services, disrupting its Pay-TV stronghold since 1985. Despite early-mover advantages in technical expertise, distribution strength, and exclusive broadcast rights, technological disruptions reshaped consumer behaviour and business models. CEO Calvo Mawela contemplates strategic choices to bolster profitability amidst dynamic African markets and increasing competition. The case questions Multichoices strategies for adapting to these shifts effectively.Author(s)
Mr. Isaac Orolugbagbe - iorolugbagbe@lbs.edu.ng