24 Apr Cowrywise: Cracking and Segmenting the Next Million Customers The boardroom was busy as Razaq, the CEO of Cowrywise, reviewed the performance report with his team. The team had secured its first million customers . . . Read More Fintech and Business Context, Customer and Market Segmentation, Growth and Retention Strategies, Brand and Positioning, Marketing and Channels, Competitive and Market Dynamics, Growth Strategy, Partnerships, Innovation, Low-Trust Environment Login to access
24 Apr Cowrywise: Cracking and Segmenting the Next Million Customers The boardroom was busy as Razaq, the CEO of Cowrywise, reviewed the performance report with his team. The team had secured its first million customers . . . Read More Fintech and Business Context, Customer and Market Segmentation, Growth and Retention Strategies, Brand and Positioning, Marketing and Channels, Competitive and Market Dynamics, Growth Strategy, Partnerships, Innovation, Low-Trust Environment Login to access