Navigating the Retail Sector in Nigeria; Strategies for Success

• Nigeria
• Marketing, Retail, Profitability, Route-to-Market, Sales, Market Segmentation, Proft

Insights Edge Podcasts Summary

In this discussion, Chidi Okoro provides valuable insights into effectively navigating the intricate landscape of the retail sector in Nigeria. Drawing upon a wealth of practical experience accumulated over three decades, Chidi delves into critical aspects such as Sales and Business Development, Route-to-Market Models, Marketing Operations, and Strategy Development. His responses are enriched with real-world anecdotes, rendering them not only insightful but also highly applicable.Chidis perspectives transcend mere theoretical discourse, as they are grounded in substantial and successful experiences. Whether one is an entrepreneur, a seasoned professional, or simply intrigued by the dynamics of the retail industry, this interview offers a succinct yet comprehensive exploration of the essential elements required to prosper in the dynamic and demanding Nigerian retail landscape.

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