Transforming Retail Barriers to Opportunities

• Africa
• Retail, Marketing, Sales, Nigeria, Africa

Industry Reports Summary

The Africa Retail Congress Report provides strategic insights for businesses operating in the region. Seeking to outline how formidable market barriers could be transformed into opportunities, the report draws on conversations led by some of the continents most legendary business leaders. Olu Akanmu, former President and Co-CEO of Opay, and Nnamdi Ekeh, CEO of Konga, articulated how harnessing customer data and technology effectively with a customer-centric mindset could revolutionise the industry. They emphasised strategies around leveraging customer insights to personalise offerings and ensuring data and technology systems align with company objectives, unlocking the full potential of robust data analytics to increase revenue streams.It contains a keynote from Haresh Keswani, CEO of ARTEE Group and Panellists like Henry Onukwuba, Faculty at Lagos Business School Victoria Uwadoka, Corp. Comm and Public Affairs Manager at Nestle Nigeria and Nsima Ogedi-Alakwe, Chief Marketing Officer at Lagos Business School, discussed regulatory policies needed to unleash Africas potential. Recommendations centred on enabling seamless cross-border operations and inclusive policy frameworks. The report ultimately outlines deployable strategies in areas such as data and technology, regulation and policy development, involving people, and considering environmental and partnership factors. It provides a roadmap for businesses to turn challenges into opportunities across the African market.

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