The Pulse of Experiential Marketing in Nigeria Insights Strategies

Industry Reports Summary

This report unlocks the transformative power of experiential marketing within Nigerias consumer landscape. Readers will find that the report debunks the myths of clients and brands about experiential marketing, identifies the actual state of the experiential marketing landscape in Nigeria, unravels the drivers of experiential marketing effectiveness and highlights the roadmap for future success. Several actionable insights for businesses seeking to optimise their marketing investments are embedded in this report.

Author(s)

Ephraim Nwokporo - enwokporo@lbs.edu.ng
Dr. Stanley Nwani - snwani@pau.edu.ng
Prof. Uchenna Uzo - uuzo@lbs.edu.ng
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