SIMS Nigeria Limited; Navigating Disruption and Forging Resilience

• Nigeria
• Resilience, Uncertainty, Emerging Markets, Volatile Market

Case Study Summary

, In 2020, suffered a 10 billion loss due to a devastating warehouse fire, followed by COVID-19 lockdowns and hashtag#EndSARS disruptions.It could have ended the story the company stood at a strategic crossroads fight, fold, or reinvent. Through diversification, digital expansion, and bold leadership, SIMS transformed a crisis into a story of growth.The case examines how leaders can build resilience in volatile business environments. You will learn what it truly means to navigate disruption and lead through uncertainty.

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