Moniepoint Building Trust through Routes to Market in Africa

• Nigeria

Case Study Summary

Moniepoint, a prominent Nigerian fintech company, initially thrived with its agency banking services before expanding into digital banking for small entrepreneurs. Facing challenges in customer retention and trust, Moniepoint is weighing the use of Business Relationship Managers versus agents and considering physical outlets to enhance accessibility. The company is also evaluating the effectiveness of its marketing strategies to build trust and loyalty. These strategic decisions are crucial as Moniepoint plans to expand into other African countries like Ghana, Cameroon, and Egypt.

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